RETAIL

Translating brand identity into physical spaces, retail environments, and in store experiences.

NORTH AMERICAN PARTNERS

BACKCOUNTRY

Large-format retail graphics for Backcountry, adapting Salomon’s Grvl and Hike campaign across storefronts and in-store environments in Palo Alto, Chicago, and Seattle.

Grvl x Hike Installation

FOOTLOCKER

XT Sportstyle Tech Posters

Product knowledge reimagined through retail. A series of technical posters for the XT-6, XT-6 GTX, and XT-Whisper. Reframing performance innovation through the lens of Sportstyle.

The series translated technical specifications, material stories, and product details into a refined visual system — creating a bridge between Salomon’s performance heritage and the culture surrounding Sportstyle.

Beyond product details, the project explored how information can shape perception — turning technical knowledge into a visual experience, strengthening the connection between consumer and product.

NORDSTROM

XT Whisper Retail Pop-Up

A branded in-store experience developed for Nordstrom, reimagining the XT-Whisper through a monochromatic lens. The space was built around simplicity and contrast, creating a refined product moment where the silhouette, imagery, and environment work together to elevate the story behind the shoe.

Through color refinement, tone and composition, the original assets were reimagined to create a more cohesive visual perspective of the all-white XT-Whisper.

REI

Aero Glide 4 Launch

Designed retail assets for REI, adapting Salomon’s global footwear campaigns into physical merchandising systems including endcaps, banners, and department displays.

SPRING SS26

Display banners + Tech cards

SUMMER SS26

Display banners + Tech cards

MOUNTAIN EQUIPMENT COMPANY

Seasonal Refresh

Gravel, trail, and hiking unified into a cohesive retail language across MEC's Toronto and Vancouver stores.

SALOMON WHISTLER FLAGSHIP

Spring Campaign

A curated glimpse into Salomon's Spring Campaign at the Whistler Flagship, translating global assets into a retail environment through storefront windows, graphics, and technical assets.

INDEPENDANT PARTNERS

A collection of retail graphics created for specialty outdoor retailers and their communities across North America.

Featured Retailers

Fleet Feet · Sports Experts · Frontrunners · Queen City Running · Charm City Run · Up and Running · Boutique Endurance · Powder Tools · Bristlecone Sports · Radical Boardshop · Tactics · Artavi Skate & Snow · Blauers Board Shop · Ski Haus · Runner's Sole · Peak Performance · Fresh Air Experience · Le Coureur Nordique · Squamish Source for Sports · Cal Surf · Butte & Co.